Make your own POCKY at Free Factory Tour 2020

Glico Pia East Factory Tour Pocky (13)

The Pocky Tour – Chances are, if you live in Saitama, you have heard about the famous Glico Pia East factory tour, aka the Pocky tour. It remains top of the list of free factory tours in Saitama (2015, down to #2 in 2017) and one of the best for the whole Kanto region (Greater Tokyo area). Due to its popularity, it is still necessary to book in advance, but the good news is that the wait has been reduced from a year to a few months. We were able to get a booking 4 months in advance.

Important update March 1st 2020: due to the prefectural efforts to curb the spread of COVID-19 Novel Coronavirus, Glico Pia East will close their factory to the public from Monday March 2nd until Friday April 3rd. They also state that they may extend the closure depending on the situation. They sincerely apologize for the inconvenience and appreciate your understanding and forgiveness. Please check the official website for further updates.

The pocky tour was on my wish list since it opened its doors in 2012, but I was advised to wait until the kids were in primary school to go. In 2015, I just couldn’t wait any longer so I booked it for the whole family. At the time the kids were 5, 4, 2 and 0! (We visited again during Spring Break 2017). Much to my delight, everyone, myself included, enjoyed the tour much more than we thought we would. The tour is 70 minutes long and includes a brief video, museum tour, tour of 2 lines of products and an interactive quiz game in a futuristic gaming room. In fact, the whole tour building has a futuristic feel.

Apart from the short video at the start, the kids were completely intrigued by the tour. In the museum they have a display of 1,500 mini toys that used to be given with one of their products. They also have an old-fashioned vending machine, which my son was chosen to try out with an old 5 yen coin that is no longer in circulation. In that area of the museum they have the brand symbol of the running man, synonymous with “that” billboard in Osaka which is somewhat of a tourist attraction these days!

The beautifully presented tour guides explain each element in detail and allocate time for taking photos. There are some parts of the tour where photos are not allowed, which they inform you of. The tour is in Japanese, but the whole tour is quite visual so I would not say it is essential to completely understand the language. (Japanese is required to book the tour).  After the museum tour you move onto the factory element, where they show you two different line productions of Glico products. Following that you are led to the gaming room, where pairs sit at a table with buzzers of different colours representing different answers in an a, b or c type interactive game. The kids really loved that.

After the interactive quiz the free part of the tour is over. You can, however, pay 500 yen per person to enjoy decorating your own giant Pocky. It is important to note that on a very busy day they limit the number of people who can do the make-your-own-Pocky. It is decided at the very start of the tour who gets to do it.  They prioritise primary school students in higher grades. We were very lucky that our 5, 4 and 2 year old were able to participate on the day we went. They absolutely loved decorating their own giant-sized Pocky and it was definitely the highlight of the morning for them.  You are given a box to place your Pocky to take home and a bag of goodies with Glico products and inflatable Pocky.

Glico Pia East Factory Tour Pocky (2)

The factory is less than an hour from Tokyo and thanks to the extension of the Ken-O expressway, the factory is very accessible from other prefectures in Kanto too.  It is just 2 kilometres from the Okegawa-Kano exit of the Ken-O expressway. By public transport you can take a 12 minute bus ride bound for Glico Pia East from Kitamoto Station on the JR Takasaki line.

The Pocky Tour Information

OPEN: Saturday to Thursday (closed on Fridays)

TOUR TIMES: 9.30, 11.00, 12.30, 14.00

BOOKING: 048-593-8811 or online:


On the live link below, click the part I’ve circled in yellow in the image below to be brought to the booking form:

Glico pia booking

ADDRESS: 〒364-0013 Saitama Prefecture, Kitamoto, 中丸9丁目55

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16 comments on “Make your own POCKY at Free Factory Tour 2020

    1. Elle

      Hi Yvonne,
      do you read or speak Japanese? They don’t have English language support officially, but you could try calling 048-593-8811 between 9:30AM and 4:30PM you might be lucky and get someone with some English. They aren’t open on Fridays. If you read Japanese, there is a form you can fill out on the Internet. First you need to look through the calendar and find an open space. I just took a quick look and they have a few free spots after June 4th, not on weekends though. They are completely booked up from mid July to end of August already, due to summer holidays. After you pick your date, you’ll be brought to a booking form you need to fill out.

      Good luck! And thank you for commenting.

    1. Elle

      Hi, thank you for your comment. Unfortunately, you can’t just email to book, you have to fill out the form. It is the fixed pop-up in red on that page. Circled in yellow on the photo below. Good luck! Pocky Tour booking - where to click

      1. hoon

        Thanks for your prompt reply. After filling up the form ( I will to use translator ) , then wait for them to email me back ? Wanted to go early oct. Thanks !

        1. Elle

          Hi! Once you go into the booking area you will be shown a calendar at one point which shows which time slots on which days are free and you choose your preferred time. You will get an automatic email right after you have completed the form to confirm your email address and then again after you have acknowledged your email with your booking details. Good luck!

  1. Ivy Poh

    Hi, like to check how long does the whole tour takes? Would like to know so that I know whether to plan for other activities after this. Thank you.

    1. L M N Post author

      Its 70 minutes for the factory tour and about 30 to 40 minutes extra if you want to decorate your own Pocky. There is also a shop on the grounds, that is quite small so you’d only need about 10 minutes to peruse there. So all in all you’d want to allocated two hours for the outing.

  2. CC

    Hi, may I know if there’s an option for the tour to be conducted in English? Thanks.

    1. L M N Post author

      Hi, occasionally they offer the tour in English, but as far as I know you cannot request it for a small group. Maybe you could try mailing them through their website just in case.

  3. CC

    Thanks. Do you happen to know their email address? I can’t find it on their website.

    1. L M N Post author

      Hi, sorry for my late response, we are traveling at the moment. Unfortunately my files are in Japan and I won’t be back there until August 23rd. I can send it then if it’s not too late?


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