PR Campaign on Tokyo Toilet Paper

A quick post from me today, for post #12 of NaBloPoMo on Tokyo Thursday.

Recently when I was in Tokyo, I used the public facilities. Much to my entertainment I discovered that the toilet paper had a message on it. At first, I thought it was an appeal for people to stop stepping on the toilet paper, but on reading the Japanese I was startled, if not a little impressed, that it is actually an appeal for people to stop using their smart phones while walking in the street.

Only in Japan, but I wish this one would be promoted elsewhere too!
Smart phone message on toilet paper

Comments are always appreciated...