Tag Archives: indoor play center

Fun for kids of all ages at Kid’s US Land | HIGASHIMATSUYAMA

We are largely an outdoor family, but there are times of the year that we relish indoor play. By and large, summer is spent indoors, first to avoid the rain, then to escape the heat.  As my eldest son (7) and daughter (6) get older it gets harder and harder to find a play center that engages them as much as their younger siblings. Kid’s US Land is one of the few play centers that we can still go to for an extended period as a family. The other is Spocha in Ageo. And like Spocha it has something for everyone in the family. However, I will say that Spocha has more for parents, is much better value for money and five times the size.

Membership details for Kid’s US Land Higashimatsuyama

Kid’s US Land is part of a franchise with over 120 stores throughout Japan. This branch is Seiyu Higashimatsuyama branch, located on the 2nd floor of Seiyu shopping center. Once you become member of one, you can use any branch with the same membership card. The membership card costs 300 yen *each*, but it is an once off payment. You do not have to pay an annual renewal fee like so many other play centers. It is also quick and easy to make the card; they do not require you to fill out any form. You simply have to sign your name to the back of the card you are given. However, each family member must make a card and if you forget a card on a day that you visit, it costs 100 yen to receive a temporary membership card. If you can’t read Japanese, they have information in English at the reception desk.

The first and best known branch of Kid’s US land opened in Koshigaya in February 2013. It was the one of the first of this type of play center to open in Saitama, but many have popped up since. It became particularly well known only months after opening as it was featured on NHK television. It has enjoyed great success since. I remember hearing about it and wishing we could visit, but it would take us two hours one way and so we never did. Now we have not just one, but THREE Kid’s US Land in the West area of Saitama. This branch in Higashimatsuyama opened mid-September 2016.

Not just for kids: parents can relax as US Land too. You can use Massage chairs freely as they are included in the price for adults.

Kid’s US Land is not as suave or charming as nearby Sole or Omiya’s Kid-o-kid or Kidzooona, which have wooden and educational toys. Kid’s US Land is for the most part plastic and so it looks ‘cheaper’, for want of a better word. But it is great fun for kids of all ages and relaxing for parents.  The branch in Higashimatsuyama is not as big as the flagship branch in Koshigaya, but it has plenty for this family of six. It is split into three areas. One large area with most of the play equipment, video arcade games and massage chairs. There is a medium sized area beside the reception counter and a small area beside Seiyu’s branch of Libro Store. Here’s what the areas combined have to offer for children (click on the photo for description):

And for older children (or indeed younger children and parents) there is a good choice of video arcade and coin operated games, which you don’t actually need a coin for as they are included in the price! There is also air hockey and a small billiard table (the latter is not pictured):

For adults:

There are also lots of chairs and tables and you are allowed bring food and drink in from outside. They have convenience food in the Seiyu store downstairs, as well as a couple of take aways in the food court, also on the first floor. Kid’s US Land has a couple of highchairs for babies and toddlers. They also have a buggy that can be used to put a sleeping child. The play area is beside Seiyu’s nursery with changing mats and a nursing room. It is also beside toilets. There is an event space in the medium sized area that has the trampolines and push along rides.  Their events are listed on the branch’s blog. Currently, they have a pin ball event as well as a colouring events where kids can get a sweet in exchange for colouring a picture. The pictures are displayed on one of the walls.

Although the Seiyu Higashimatsuyama Branch of Kid’s US Land might not look as impressive as other play centers and is lacking in “educational” toys, it is tons of fun for kids. I have rated it high as it is suited to children of all ages and has some nice add on’s for parents too. It is suited to families or a group of friends or a Mother (or Father) and child date. The equipment is clean and for the most part well kept (there was one coin operated machine that wasn’t working).  I was also very impressed by the staff member on reception today, she was about the nicest and most helpful staff member I have ever met in any play center ever! (**I have no affiliation to Kid’s US Land and /or Seiyu, I do not get anything in exchange for my endorsements, all opinions expressed are my own honest observations, the information provided was true {to the best of my knowledge} at the time of publishing).

Cost and other information

Everything listed and / or mentioned above is included in the price. It costs 100 yen (before tax) for 15 minutes of play. That is 100 yen for a child older than two (children under two are FREE) and another 100 yen for an adult. If you are planning to stay longer than an hour and 45 minutes on a weekday, it works out cheaper to get the “one day passport”. It is 800 yen per child and 480 yen per adult. On the weekend they don’t have an one day passport for children, just a three hour pack for 980 yen. With all packages and fees you are given a neck strap to wear to identify you have paid in. With the basic price system you pay as you leave the premises and give back the neck strap then.  With the day passport, you pay in advance and you are free to go and come as you please. You can even go home and come back if you like! If you are planning to leave Seiyu though, you can give in your neck strap and hold onto your receipt. The receipt allows you to come back at any time during the same day.

Hours: They are open from 9 am to 8 pm, seven days a week.

URL:
Official US Land website: http://www.kidsusland.com/store/view/65
O
fficial blog: http://ameblo.jp/usland-higashimatsuyama

Access

Parking: In the Seiyu car park and is free.

By train: the nearest train station is Higashimatsuyama Station on the Tobu Tojo Line. Unfortunately, it is a bit far taking at least 20 minutes.  You can take a My Town Meguri 「マイタウン巡回」 bus from the station or a bus bound for Kumagaya 「熊谷」and alight at Kaminuma 「上沼」bus stop. It is about a 3 minute walk from the bus stop.

Another Kid’s US Land opened recently in Kawagoe:
Kid’s US Land opens in Modi | KAWAGOE

Preschooler fun at Bornelund Kid-o-Kid in Cocoon 2 | OMIYA

Concealed in the back corner of the third floor of Cocoon 2 is a veritable preschooler’s paradise.  Bornelund’s Kid-o-kid recently celebrated its one year anniversary. It still looks like it was only opened in the last few weeks.  The equipment is very well kept, pristine, bright, colourful and educational to boot. It isn’t particularly large, but it is very well laid out. There is a wonderful selection of fun and clever play areas to challenge a growing mind and body.  Great entertainment for children younger than school going age guaranteed!

As a huge fan of Bornelund toys and a regular customer of their Maruhiro branch, I was so excited when I heard Kid-O-Kid was opening last year. I certainly wasn’t disappointed and I love bringing my two year old there even though it is an hour from our house. The atmosphere is soothing with a very relaxed ambiance and the equipment is diverse and ingenious (click on photo for description / details);

However, I haven’t brought my older children there, because  there
really isn’t much to entertain a child older than six for more than half an hour. Children up to 12 years old can enter, but I don’t think children of school going age would find the center engaging enough. I know that with my 7 year old and 6 year old girl they find the much larger Kidzooona‘s play equipment less riveting in the last two years, but at least it has a game corner that they will happily play in while their younger siblings use the more physically challenging equipment. And seen as I am comparing; Kid-o-kid only has a small dress up area called “Play Stage” whereas Kidzooona has a great choice of make-believe play with costumes. What it does have that my 7 year old boy would enjoy is a mechanical building area and both he and his 6 year old sister would also enjoy the trampolines, zorbs and climbing wall.

 

Another thing it is missing is a rest or seating area. They have a couple of vending machines with two miserly seats in front of them. You are not allowed eat in the center either. I like that in Niko Niko Garden  and Kids Spocha in Ageo you can bring in your lunch and eat it in the rest area that also has free tea, coffee and water. Kidzoona also has a rest area with a Mini Stop convenience store selling a selection of bento and sandwiches as well as some hot food.  However, Kid-o-Kid in Saitama Shintoshin has a “parent room” and “milk bar” (facilities for parents with babies) in their “baby garden”; an area for children under 18 months old. You can change nappies in that area, but please note that Kid-o-kid does not have toilets so it is advisable to visit the rest rooms before you enter the center.

 

All that being said, it is very much high on my list of Saitama’s best,  not quite top ten but not far off it either! If we lived closer I would invest in the monthly pass (prices outlined below), but it is a little too far and not ideally suited to my two older children to justify more than an occasional visit.  It is certainly very popular with locals and there is always a long line of folded up buggies in the stroller storage area on weekdays.  I have no hesitation in recommending this as a place to visit with a child younger than six, especially if you are in the area. I would advise visiting on a weekday though as although it is popular and busy, it never feels packed and there is less chance of you being turned away for the center being at capacity.

Information / Details

Hours

Open 10 am to 7 pm with last entry at 6.30 pm, seven days a week.

Cost

It costs 600 yen for children and 500 yen for adults for a half hour of play. For every ten minutes you go over your time you are charged a 100 yen per child. They do not charge extra for an adult in this situation. If you have a Bornelund or Kid-o-kid point card you get a 100 yen off the child’s admission fee. Children from the age of 6 months are charged.

On weekdays they have two different packages you can avail of for a full day of play. The one day free pass costs 1,700 yen for an adult and one child. The weekday free pass is basically a month’s pass, that can be used on weekdays only. It costs 4,400 yen for one adult and one child, and 3,700 yen for every subsequent child. It is interchangeable among family members.  You need to have a Bornelund or Kid-o-kid member card if you want to buy the weekday free pass. Please note, they have a limit on the number of passes they sell daily / monthly and you cannot purchase them on a Saturday, Sunday or public holiday.

You can also buy a book of entry tickets for 5000 yen that allows a child (only) enter eleven times, saving you 500 yen, if you have either or the afore mentioned point / member’s cards.

If you sign up for a Kid-O-Kid point card, which costs 100 yen a year, you can earn point each time you visit. You can then exchange points for play time. For 2000 points up to three children can get 30 minutes free play time; 3,200 points allows an hour free play time for up to three children; and 4500 points can be exchanged for a book of tickets. If you visit on your child’s birthday they gift you a half hour free play time, if you are entering on the half hour package.

Other Bornelund in Saitama

Kid-o-Kid in Saitama Shintoshin is the only Bornelund play center of this type in Saitama. There are however other Bornelund stores, some of which have free play areas. Maruhiro in Kawagoe has a decent sized Bornelund store and they have lots of sample toys out for the kids to play with. Tsutaya in Honjo has a small Bornelund corner.  There are Bornelund shops in Isetan Urawa, Sougo Omiya and Lake Town Outlet. The latter has a play center called a Tot Garden, another signature play area of Bornelund. They are typically smaller than a Kid-O-Kid and they are limited to children under school going age (under seven years old).

Contact

Address: 〒330-0843 Saitama-ken, Saitama-shi, Ōmiya-ku, Kishikichō, 4 Chome−4−263-1 Cocoon 2

Phone: 048-782-6207

URL: https://kidokid.bornelund.co.jp/saitamashintoshin/

Access

Approximately a seven minute walk from JR Keihin Tohoku, Takasaki  and Utsunomiya Line’s Saitama Shintoshin Station.

Located very close to the Saitama Shintoshin exit of the Metropolitan Expressway Saitama Shintoshin Route.  Cocoon 2 has parking on its roof as well as in an adjacent car park, Cocoon City parking number 3. Parking is charged at 200 yen per 30 minutes. However, if you spend between a 1000 and 2000 yen in Cocoon city on the same day you get one hour free parking, or two hours free for over 2000 yen. You get three hours free if you are using the cinema.