Chances are, if you live in Saitama, you have heard about the famous Glico Pia East factory tour, aka the Pocky tour. It remains top of the list of free factory tours in Saitama and one of the best for the whole Kanto region (Greater Tokyo area). Due to its popularity, it is still necessary to book in advance, but the good news is that the wait has been reduced from a year to a few months. We were able to get a booking 4 months in advance.
It was on my wish list since it opened its doors in 2012, but I was advised to wait until the kids were in primary school to go. In 2015, I just couldn’t wait any longer so I booked it for the whole family. At the time the kids were 5, 4, 2 and o! Much to my delight, everyone, myself included, enjoyed the tour much more than we thought we would. The tour is 70 minutes long and includes a brief video, museum tour, tour of 2 lines of products and an interactive quiz game in a futuristic gaming room. In fact, the whole tour building has a futuristic feel.
Apart from the short video at the start, the kids were completely intrigued by the tour. In the museum they have a display of 1,500 mini toys that used to be given with one of their products. They also have an old-fashioned vending machine, which my son was chosen to try out with an old 5 yen coin that is no longer in circulation. In that area of the museum they have the brand symbol of the running man, synonymous with “that” billboard in Osaka which is somewhat of a tourist attraction these days! The beautifully presented tour guides explain each element in detail and allocate time for taking photos. There are some parts of the tour where photos are not allowed, which they inform you of. The tour is in Japanese, but the whole tour is quite visual so I would not say it is essential to completely understand the language. (Japanese is required to book the tour). After the museum tour you move onto the factory element, where they show you two different line productions of Glico products. Following that you are led to the gaming room, where pairs sit at a table with buzzers of different colours representing different answers in an a, b or c type interactive game. The kids really loved that.
After the interactive quiz the free part of the tour is over. You can, however, pay 500 yen per person to enjoy decorating your own giant Pocky. It is important to note that on a very busy day they limit the number of people who can do the make-your-own-Pocky. It is decided at the very start of the tour who gets to do it. They prioritise primary school students in higher grades. We were very lucky that our 5, 4 and 2 year old were able to participate on the day we went. They absolutely loved decorating their own giant-sized Pocky and it was definitely the highlight of the morning for them. You are given a box to place your Pocky to take home and a bag of goodies with Glico products and inflatable Pocky!
The factory is less than an hour from Tokyo and thanks to the extension of the Ken-O expressway, the factory is very accessible from other prefectures in Kanto too. It is just 2 kilometres from the Okegawa-Kano exit of the Ken-O expressway. By public transport you can take a 12 minute bus ride bound for Glico Pia East from Kitamoto Station on the JR Takasaki line.
OPEN: Saturday to Thursday (closed on Fridays)
TOUR TIMES: 9.30, 11.00, 12.30, 14.00
BOOKING: 048-593-8811 or online:
ADDRESS: 〒364-0013 Saitama Prefecture, Kitamoto, 中丸9丁目55