Premium Outlets Christmas Mario

For the second ever Christmas celebration at Fukaya Hanazono Premium Outlets, they have a collaboration with Mario Brothers. In all honesty, it is rather disappointing and not very Christmassy particularly in comparison to last year’s Disney Christmas. But no doubt fans of Mario brothers will be delighted with this combination. However, they have night illumination separately which thankfully is more festive than the Mario event.

Premium Outlets

The Premium Outlets are a well established shopping outlet chain, by Mitsubishi Estate, with ten locations around Japan. The branch in Gotemba is probably the best known; unquestionably it is one of the better outlets in Japan. They claim thee best, but thousands of customers agree with them, so fair game in my opinion! I’ve been to three of their branches and I do like the chain, more than the Mitsui Outlets – their main competitor in the Kanto plain.

The Fukaya-Hanazono Premium Outlets opened in Saitama Prefecture on October 20th 2022, to much fanfare and queues that went on for miles. This outlet has been eagerly awaited since the announcement of its development, several years ago now. The fact that it was more than two years late in its completion, just added to the anticipation! We no longer have to travel all the way to Gotemba, Mito or Shisui to enjoy all the Premium Outlets have to offer!

Premium Outlets Christmas

Thanks to the opening of the Fukaya-Hanazono branch, we can now have a very premium Christmas right here in Saitama! Also meaning that we have a new Christmas lights spot too. However, just like the Christmas event, the illumination is lacking in comparison to last year. For one, there doesn’t seem to be any Christmas trees this year. But the illumination does look beautiful. Moreover, its on for longer than last year. It will be on from Friday November 10th to Wednesday February 14th 2024.

>>Check out this sweets buffet just a 6 minute drive away<<

Mario Event

The Mario event is on from Friday November 10th 2023 to Sunday January 21st 2024. During the period there are Mario Brother photo spots at the outlet, as per the featured photo at the very top of the post. There will also be a pop up store at the outlet from November 11th to Sunday November 19th 2023.

Premium Outlets Santa

Unfortunately, Santa Claus was unable to visit the Premium Outlets between 2020 and 2022. There is currently no confirmation for 2023 either. Before the pandemic he visited the branches in Shisui, Ami, Gotemba, Sano, Osaka, Kobe and Sendai annually. Here’s some places you could visit Santa in 2021.

Premium outlets Santa 2019
From the official website (Japanese language only)

Premium Outlet Illumination 2023 – 2024

Event: Premium Outlets Illumination

Date: Friday November 10th 2023 to February 14th 2024.

Time: the outlets are open from 10 am to 8 pm, but the grounds are accessible from 9 am. At night the restaurants are open until 9 pm. The lights get turned on at dusk.

Venue: all Premium Outlets around Japan, but this post focuses on the new branch in Fukaya City, Saitama Prefecture. Fukaya-Hanazono Premium Outlets, 169 Kuroda, Fukaya, Saitama 369-1243. View on Google Maps.


The outlets are an approximate five minute drive from the Hanazono Interchange of the Kanetsu Expressway. By train it is only a three minute walk from the Fukaya-Hanazono Station on the Chichibu Railway. That station a 20 minute train ride from Kumagaya Station. You can get a Steam Locomotive from Kumagaya Station on weekends (except in winter), check it out here!

Official event web page.

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