Dawn of Youth Sake Jump cover photo

Information for the 2024 “Sake Jump” event, a type of sake festival, at the Keyaki Hiroba in Saitama Shintoshin. (Sake as in the Japanese drink!) This is at least the second year that the event is on in Saitama Prefecture. It was on in 2023 too. The featured photo is just an image and not from the event.

Sake Festival Sake Jump Saitama

The event is actually called “Dawn of Youth” 若手の夜明け in Japanese, but they gave it the name “Sake Jump” in English. From what I can tell, it is a travelling Sake festival. This post contains information for their Spring Sake Jump, a Sake Festival, which will be held at the Keyaki Hiroba in Saitama Shintoshin. According to the organizers, Cland, it is the ‘only sake event in the world where young breweries gather’.

Sake Jump dedicates itself to uplifting creative sake brewers around the world to the next level. Founded in 2007 by young brewers, “Sake Jump” is best known for its opportunities to meet with the next generational leaders of the sake brewers and taste their sake. We believe that most unexpected discoveries happen when diverse sake and people come together. 
Tasting is believing! 

The official Sake Jump Website

The system

This year there is no entrance fee to the venue, but you need to purchase tickets to drink. They have not yet released the ticket information for 2024 as of March 6th 2024.

Last year it cost 1500 yen and came with coins that you could use for shopping and an ochocko (sake cup). If you purchase the tickets in advance of the event, you get two extra coins with the purchase. One coin can be exchanged for one drink. In 2023, additional coins cost 1500 yen for 5 coins, 3000 yen for 10 coins. The entry ticket comes with original sake cup (ochoko) in a box, which you can normally use for drinking but last year due to the pandemic you kept the cup in the box and used disposable cups. There are a limited number of ochoko, when they run out they will just charge 1000 yen for admission with one coin.


Event: Sake Jump aka “Dawn of Youth” 若手の夜明け

Date: Saturday April 6th and Sunday April 7th 2024

Time: from 11 am to 7 pm

Cost: 2024 prices not yet available. In 2023 – 1500 yen for an ochoko cup and a coin. You got two extra coins if you purchased a ticket in advance. Ticket page not yet available for 2024.

Venue: Keyaki Hiroba, Saitama Shintoshin, Chuo Ward, Saitama, 330-0081. The map is at the bottom of the post.

Access Saitama Shintoshin

The festival is on in the Keyaki Hiroba of Tamaari Town aka Saitama Shintoshin. (They tried to re-market the area as Tamaari town around 2 or 3 years ago, but it didn’t really stick! It is rarely called Tamaari town, most locals still call it Saitama Shintoshin!) Saitama Super Arena is one part of Saitama Shintoshin. Thus, sometimes they call the area Saitama Super Arena.

Saitama Shintoshin Tamaari town is a 2 minute walk from JR Saitama shintoshin Station, about a 7 minute walk from JR Kitayono Station and there is parking available. However, the car parks are often crowded and costs 400 yen for the first hour and 200 yen for every subsequent hour.

Official website.

Live updates on Twitter: 

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