Saitama Strawberry Festival

This February Saitama will have a large strawberry festival, backed and supported by the prefectural Government. The festival is on in the Keyaki Hiroba of Tamaari town (Saitama Shintoshin) in Saitama City. Try some of Saitama’s own brand strawberries, including the award winning Amarin variety, at this two day strawberry fair near Tokyo. Hang around until after dusk to see some beautiful illumination at the venue and in neighboring Cocoon City too!

Saitama Strawberry Festival 2024

The Saitama Strawberry Festival serves to introduce three of Saitama’s original strawberry varieties – Amarin, Kaorin and Benitama. Amarin won the first national strawberry championship last year! At the festival they will sell Saitama strawberries as well as desserts, drinks and food made from Saitama strawberries. It doesn’t say it on the event post, but at the press conference (see next paragraph) in January Governor Ono also mentioned that they intend to have information for Saitama’s strawberry picking farms at the festival too. According to Governor Ono there are 96 tourist strawberry farms in Saitama Prefecture. I’ve more than a third of them on this website! In no particular order:

Saitama strawberries

There was a press conference earlier this year, in January when the Governor Ono went through several of the projects they are undertaking this year to promote Saitama strawberries and strawberry picking. I took as many notes as I could, but it was a lot of information! One of the more prominent campaigns you may have noticed on Instagram. There are also special day trips incorporating visits to strawberry farms. As well as other strawberry events this winter. For example, there are collaborations with cafes and hotels for strawberry desserts until February 29th. In addition, there will be a strawberry fair at Omiya station from February 16th to 19th.

The weekend of the Strawberry Festival is the last weekend of the
>>illumination at Keyaki Hiroba and
>>Cocoon City’s illumination
Both end on February 14th 2024.

Shortly after the Saitama Strawberry Festival there is another food event at Saitama Shintoshin, one not to miss if you like sweet potatoes! Japan’s largest sweet potato expo starts on February 20th…


Event: Saitama strawberry festival 埼玉いちご祭

Dates: Saturday February 10th and Sunday February 11th 2024.

Hours: from 10 am to 4 pm

Cost: there is no admission fee to the venue.

Venue: Tamaari Town Keyaki Hiroba, 10 Shintoshin, Chuo Ward, Saitama, 330-0081. View on Google Maps.

Access Saitama Shintoshin

Saitama Shintoshin Tamaari town is about a two minute walk from JR Saitama Shintoshin Station and approximately seven minutes, on foot, from JR Kitayono Station. There is parking available, it is charged by the half hour. However, for most events at Saitama Shintoshin / Super Arena they recommend you come by public transport.

Official event page.

Editor’s note: previous events – Sake Jump Dawn of Youth March 17th to 19th 2023, Craft Gyoza Fes, which is on annually, from Wednesday October 4th to public holiday Monday October 9th 2023. The Kottou Antique Fair which used to be on in June before the pandemic, but was on in October in 2023.

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